VEGAS 2010: Nickelodeon kicks off licensing for four new properties

By Katie Roberts

June 10th 2010 at 10:31AM
VEGAS 2010: Nickelodeon kicks off licensing for four new properties

Product categories available for Big Time Rush, Victorious, Fanboy and Chum Chum, & Team Umizoomi.

Nickelodeon Consumer Products (NCP) has launched a programme for major merchandising and promotional partners for the properties.

The programme will span apparel, toys, accessories, home decor, packaged goods, social expressions and more.

"Big Time Rush, Victorious, Fanboy and Chum Chum, and Team Umizoomi are breakout hits that are attracting loyal audiences who want to deepen their relationship to the shows through relevant merchandise," said Leigh Anne Brodsky, president, NCP. 

"Team Umizoomi is an incredibly innovative property that has the hallmarks of being educational, fun and filled with adventure. Fanboy and Chum Chum is a proven hit with its unique look and contagious humour.

"Victorious and Big Time Rush offers a great opportunity to tap into the loyal tween audience and leverage the properties strong musical core."