VEGAS 2011: Hallmark expands Forever Friends programme

By Katie Roberts

June 13th 2011 at 10:20AM
VEGAS 2011: Hallmark expands Forever Friends programme

Four new partners have been signed up to the evergreen brand.

Dennicci is on board to produce a line of Forever Friends apparel with several key retailers in time for autumn/winter and spring/summer 2012.
 
Andrew Farrow, managing director of Dennicci, commented: "We're really pleased to acquire the license for Forever Friends. This will be a great addition to our portfolio of licensed brands and with our design and manufacture expertise we are confident that the partnership will be a huge success."
 
Fashion-Lab has signed up to create a collection of ladies and children’s nightwear and daywear.
 
Fashion-Lab MD, Andrew Webster, said: "We are delighted to have added Forever Friends to our catalogue and have already received favourable feedback from our target accounts. We look forward to working with the Hallmark team in the coming seasons to bring some of the fantastic product ideas to life."

Zap will be manufacturing a line of curtains, towels, fleece blankets, pyjama cases, duvet covers, cushions and rugs, all of which will feature the iconic bear.
 
Zap licensing and marketing director, Andy Downie, said: "We are very excited to be working with Hallmark on such a classic brand. Our Forever Friends designs have already had a really positive reaction from all our retail buyers and we are confident of great sales once the range launches."
 
Finally, Fine Décor has signed up to the Forever Friends programme and will be producing an attractive range of wall décor including wallpaper, borders and wall stickers.
 
Alex Malcolm of Fine Décor commented: "We are delighted to add Forever Friends to our portfolio of licenses. Our designers are really excited to be working with the instantly recognisable cute brand, which will translate wonderfully onto our wall décor products.

"Our key accounts are eager to see the Forever Friends product range and we are confident it will be a great success at retail."
 
Julie Michell, licensing manager, Hallmark Cards, added: "The Forever Friends bears have hugged their way into the hearts of millions of people and are now one of the most recognised cute brands around.

"The addition of the new licensees are a testament to the popularity of the brand and we’re very much looking forward to working with all of them to continue that success."