VEGAS 2011: MGA partners with Activision

By Katie Roberts

June 14th 2011 at 4:38PM
VEGAS 2011: MGA partners with Activision

Nintendo DS title based on the Lalaloopsy dolls is set to launch at Christmas.

MGA Entertainment has signed a deal with Activision Publishing for the exclusive worldwide rights to develop, manufacture and distribute video games based on the Lalaloopsy brand and its characters.

The deal covers entertainment software products across multiple platforms. The games will launch in time for Christmas this year.

Isaac Larian, CEO, MGA Entertainment, commented: "We are very excited to partner with Activision whose video game titles continue to break sales records.

"They truly understand how to convert hot toy properties and have successfully translated the highly collectable nautre of the brand into an interactive gaming experience that kids and their parents will love."