Full scale licensing drive to expand children's book series.
Established Brands has won the rights to Fancy Nancy, the best selling children's book series from HarperCollins Children's Books.
The firm will highlight the brand at this week's Licensing International (booth 6314).
Under the new agreement, Established Brands will further develop the world of Fancy Nancy in various product categories. These include toys, apparel and accessories, bedding, stationery and paper party goods among others.
More than 20 million Fancy Nancy books have been sold to date, with the titles having spent over 280 weeks on the New York Times Best Sellers list.
"We're very excited to work with HarperCollins to extend the popularity of the one and only Fancy Nancy," said Bob Traub, president of Established Brands. "We look forward to opening a 'new chapter' in the Fancy Nancy success story with a wide array of products that will give kids and families the chance to interact with and enjoy the property in all new ways."
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