VEGAS 2016: King secures new Candy Crush baking partners

Billy Langsworthy

By Billy Langsworthy

June 21st 2016 at 2:48AM
VEGAS 2016: King secures new Candy Crush baking partners

New baking kits are planned, while a recipe book is on the way from Little Brown Book Group.

King Digital Entertainment has welcomed a new raft of Candy Crush partners, each set to launch new baking-themed products.
 
Building on the recent success of The Candy Crush Colouring Book, Little Brown Book Group will be expanding its collection with a new recipe book called Candy Crush: Cakes & Tray Bakes.

The recipes have been inspired by the sweet and colourful world of Candy Crush, and the book will be launching into selected stores across the UK and US in September 2016.

September will also see Bakedin launch Candy Crush Mug Brownie Mix and Rainbow Cake Mix globally.
 
F2J has also recently launched a new range of Candy Crush inspired products including cake moulds, chopping boards, weighing scales, plastic cups and glassware in the UK, France, Netherlands, Belgium, Luxembourg and Switzerland.
 
“We’re delighted to be able to offer an array of Candy Crush inspired baking products to long-time fans of the game,” said Claes Kalborg, licensing director at King.

“Home baking is very on trend at the moment. People love to get creative with their designs and all of these products will inspire people to come up with fun and colourful creations, bringing the game to life and to the kitchen table.”