VEGAS 2016: Mystery Science Theatre 3000 to snap up partners across apparel, toys and publishing

Billy Langsworthy

By Billy Langsworthy

June 21st 2016 at 10:08AM
UPDATED June 22nd 2016 at 10:08AM
VEGAS 2016: Mystery Science Theatre 3000 to snap up partners across apparel, toys and publishing

The cult brand is also looking to enter the worlds of digital gaming, home goods and accessories.

Mystery Science Theatre 3000 is on the lookout for partners across apparel, digital gaming, publishing and toys  at Licensing Expo 2016 this week.

The cult TV property, based at the show at booth B154, will highlight brand extension opportunities across all licensing categories, including apparel, digital gaming, publishing, toys, home goods and accessories.

Elie Dekel, strategic brand advisor and worldwide consumer products licensing agent for MST3K, will be meeting potential licensees at Licensing Expo 2016 to discuss these opportunities.

Mystery Science Theater 3000 follows a human host and his two robot sidekicks aboard the Satellite of Love. The host is forced to watch some of the most outrageously unfortunate B movies ever created and to keep sane, the trio do a running commentary on the films, affectionately mocking their flaws.
 
During its eleven year run of 198 episodes (including one feature film), Mystery Science Theater 3000 attained a loyal fan base and critical acclaim, winning a Peabody Award in 1993.
 
In late 2015, Shout! Factory acquired the global IP rights to the cult comedy series and entered into an agreement with creator Joel Hodgson to produce new episodes.

The Kickstarter campaign, spearheaded by Shout! Factory and Hodgson, surpassed the goal of fully funding the production of 14 new episodes and set the world record as the highest-funded film and TV crowdfunding campaign of all time.