VEGAS 2016: The U.S. Army to invade the worlds of fitness, party goods and swimwear

Billy Langsworthy

By Billy Langsworthy

June 21st 2016 at 2:00AM
UPDATED June 21st 2016 at 10:26AM
VEGAS 2016: The U.S. Army to invade the worlds of fitness, party goods and swimwear

Brand is also looking to make ground in the the digital and interactive space.

Beanstalk is showcasing the licensing programme for The U.S. Army at this week's Licensing Expo.

Leveraging the brand’s values of pride, performance, and personal development, the brand is looking to expand into exercise equipment, office supplies, party supplies, sporting goods, swimwear and the digital and interactive space.

Recently, RMS International, Decopac, PPI Apparel and Isaac Morris joined the U.S. Army licensing programme.

RMS International will create a new line of U.S. Army branded hard-sided luggage, brief cases and premium duffel bags while DecoPac will debut a series of branded edible cake images that consumers can use to decorate  treats.

Elsewhere, PPI Apparel will bring U.S. Army loungewear and sleepwear for women to market while Isaac Morris will focus on creating a line of junior apparel for distribution in mid-tier retailers nationwide.