ITV appoints apparel firm for men and women's collection to launch at retail this spring/summer
ITV Studios Global Entertainments has appointed Trademark Productions to produce a range of fashion apparel for the Village People.
The new range will include men's and women's t-shirts, sweatshirts and hoodies, targeting teenagers and adults aged from 18 to 35.
The collection will be launched at High Street fashion retail and major UK stores this spring/summer.
The Village People brand has generated a turnover of over $1 billion since it strutted onto the music scene back in 1977.
ITVS GE is now working to take the brand into a wide range of products and with further retail launches planned for Q4 this year and key categories include: apparel, gifting, homewards, stationery, back to school, video games, figurines, accessories, electronics and apps.
Trudi Hayward, SVP, head of global merchandising, ITVS GE, said: "The announcement of the first apparel licensee for the Village People brand makes a real statement about the enormous licensing potential of this legendary name.
"We are delighted to welcome Trademark on board with this exciting range of apparel."