Firm awarded the master toy licence for popular online world.
The deal, with developer and publisher Mind Candy, will see Vivid launch Moshi Monster-branded toys across the UK, North America, Australia and New Zealand from January 2011.
The initial toy line will comprise of miniature collectables and plush soft toys, with other lines in development. Vivid will support the brand with extensive TV advertising, online marketing, PR and a fully integrated promotional plan leveraging the growing Moshi Monsters fan-base.
To read the full story on sister site ToyNews, click here.