‘During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018,’ says Vivid’s Mary Wood.
Global toy firm, Vivid, has joined forces with YouTube sensation, Tiana and her channel Toys AndMe, to develop a new line of toys.
A range of mini dolls, play-sets and a fashion doll will launch for autumn/winter 2018.
“We are fast-tracking development to launch a range of Tiana mini dolls and ‘unboxing’ surprises along with play-sets and a fashion doll in AW18,” said Mary Wood, marketing director at Vivid.
“During previews, we will be unveiling the full line backed by an innovative marketing programme that we believe will make these the ‘must have’ toys for 2018.”
The YouTube star has garnered 6.3 million subscribers and gained over 4.2 billion views in over two years, ranking Tiana in fifth place on YouTube in the UK.
Laura Edwards, MD of Viral Talent, the company that represents a number of up and coming YouTubers, as well as Tiana, added: “We have been blown away by the passion the Vivid team have for developing this exciting new range – their creative approach and speed to market is impressive.
“Tiana and her family are delighted to be working with Vivid on this project.”