Master toy licensee predicting show will be a top three girls pre-school brand in 2012.
Everything's Rosie reached a record high for viewing figures in October, with 555,600 tuning in to CBeebies.
As the figures soar, master toy licensee, Vivid Imaginations is developing an extensive new range of product for 2012.
Neil Bandtock, MD, commented: "Rosie sales are showing double digit growth week-on-week and we have strong plans in place across nationwide distribution to support the brand moving into 2012."
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