Vivid readies iCarly line

Samantha Loveday

By Samantha Loveday

April 2nd 2009 at 9:34AM
Vivid readies iCarly line

Toy company set to roll out range of products in August for Nick show.

Vivid Imaginations is planning to introduce its line of iCarly products this summer - including vinyl figures and electronic gadgets.

The initial collection will feature four and a half inch vinyl figures of Carly and her friends, which come with interchangeable fashions and accessories; iDoll Micros which clip onto a backpack and show kids how to send emotion icons on their mobiles; an iMicrophone that plays two tunes from the show; plus an iWebplanner which enables fans to set a password to access secret storage compartments for photos, letters and stationery. More products will be released in the run up to Christmas. Vivid is just one of a number of licensees for iCarly - which launched on Nickelodeon UK in March 2008, turning into one of the channel's most successful ever launches. Licences are also in place for books, apparel, video games, accessories, posters and badges, plus bedding. Key licensees include Paramount Home Entertainment, Simon & Schuster, Sony BMG, Pyramid, J&K Henderson, Character World and Aykroyds. "iCarly is incredibly popular and currently a number one show on Nickelodeon, which presents us with a fantastic opportunity to create products which give tweens the opportunity to engage with her in many different ways," explained Clare Piggott, VP of consumer products for Nickelodeon UK. "We're delighted to be partnering with Vivid, who have an exceptional track record in the girls category." New episodes of iCarly are due to air in the spring, as well as the iGo to Japan special.