Vogue boosts Kidz Décor line

Samantha Loveday

By Samantha Loveday

May 7th 2008 at 10:17AM
Vogue boosts Kidz Décor line

Spider-man, Secret Wings, Hannah Montana and Thomas branded housewares on the way.

Licensed character specialist Vogue International has bolstered its popular Kidz Décor line with a number of new licences: Spider-man, Secret Wings, Thomas the Tank Engine and Hannah Montana.

The firm's director, Chris Thompson, believes the new licences provide Vogue with a great opportunity to further broaden the line.

"Spider-man is a long established evergreen franchise, having been around for over 40 years since making his first appearance in the Marvel comics in 1962, and no one needs me to tell them what an incredible success Thomas the Tank Engine has been," Thompson said.

"These two firmly established characters will make great company for Hannah Montana and Secret Wings, both of which we expect to do extremely well."

In addition, Vogue has also signed an exclusive distribution deal with the Natural History Museum for its dinosaur branded lunch bags, insulated lunch bag, pop up bottle, screwball glass and fun straw.

The Spider-man product line will include a height chart, seat box, large storage box, four drawer set and concertina bin.