Waterstones installs edible Charlie and the Chocolate Factory window display

Robert Hutchins

By Robert Hutchins

April 10th 2014 at 10:48AM
Waterstones installs edible Charlie and the Chocolate Factory window display

The book retailer celebrates 50 years of the Roald Dahl novel with edible chocolate biscuit display.

Waterstones is celebrating 50 years of Charlie and the Chocolate Factory with an edible chocolate biscuit window display at its flagship Piccadilly store.

The six metre installation – based on the Charlie and the Chocolate Factory musical stage set in London – was unveiled by cast members, Willy Wonka and Charlie.

The display – celebrating the 50th anniversary of the Roald Dahl tale – took biscuiteers 300 hours to design, bake, build and decorate.

Waterstones will display smaller versions of the chocolate factory – that used over 100 kg of biscuit dough and 200kg of sugar – at its stores in Trafalgar Square, Covent Garden, Greenwich, Chiswick, King’s Road, Richmond, Hampstead and Kensington, reports Retail Week.