WBCP and LEGO announce licensing and merchandising programme for LEGO Ninjago Movie

Jack Ridsdale

By Jack Ridsdale

August 21st 2017 at 6:00AM
WBCP and LEGO announce licensing and merchandising programme for LEGO Ninjago Movie

Partners for the film release include Party City, Scholastic, DK Publishing, Bioworld among others.

WBCP and LEGO Group have revealed the licensing and merchandising programme for the upcoming animated movie The LEGO Ninjago Movie, The LEGO Movie and The LEGO Batman Movie, which will be hitting theaters worldwide, beginning September 22, 2017.

The full-line up of partners for the multi-category campaign features big names in everything from apparel, accessories, costumes, toys, publishing, stationery, home décor, party goods and more.

“WBCP continues to find new and exciting ways to build on our partnership with The LEGO Group as we expand our immersive licensing and merchandising program,” said Pam Lifford, president, Warner Bros. Consumer Products. “From never-before-seen LEGO sets to licensed apparel, costumes, publishing, home decor and more, WBCP and The LEGO Group deliver exciting new products for The LEGO Ninjago Movie fans, bringing the fun and lighthearted spirit synonymous with the LEGO film franchise.”

The LEGO Group will bring 15 original construction sets to retail, bringing to life scenes from the film including the Spinjitzu Training Dojo, Ninjago City Chase, Master Falls, Manta Ray Bomber, “Garmadon, Garmadon, GARMADON!,” and the intricate Ninjago City.

Global retailers such as Walmart, Target, Toys ‘R’ Us, and many more, will support the animated adventure through various programs, product displays and all-inclusive ‘retailtainment’ offerings, including in-store events and exclusive products. 

For everyday life products, the firms have partnered with Handcraft Manufacturing, SGI Apparel, Isaac Morris and Bioworld to offer fans a dynamic lineup of ninja-inspired looks and designs geared towards boys and girls. Fans can also incorporate the film’s daring spirit of adventure into their back-to-school style with backpacks for unexpected face-offs from Fast Forward.

Finally, published content will be coming to book stores courtesy of DK Publishing, Scholastic, Ameet and Blue Ocean, WBCP’s global publishing program who will support of the film with more than 15 books.

The programme will be supported worldwide by licensees and retailers, with UK retail partners including Argos, Asda, Toys R Us and Sainsburys.

Amazon will also support the film across all European territories, featuring its branded shop dedicated to The LEGO Ninjago Movie. In France, FNAC and Joué Club will support the action-packed film; along with Toys Center and Carrefour in Italy; Juguettos just in Spain; and Toys’R‘Us, FNAC and El Corte Inglés in Spain and Portugal; Toyzz Shop in Turkey; Detsky Mir in Russia; key retailer Top Toy Group in the Nordics; and Müller and Kaufhof in Germany – including an assortment of in-store themed displays, promotions, contests, events, photo opportunities, and more.