WBCP ramps up Thundercats push

Samantha Loveday

By Samantha Loveday

May 17th 2011 at 10:34AM
WBCP ramps up Thundercats push

MV Sports, Rubies, Character World and Panini all join programme for rejuvenated 80s brand.

With the new-look animated series due to hit TV screens in Q3, Warner Bros Consumer Products has added a further four partners to its Thundercats licensing programme.

First up, MV Sports is developing a line of wheeled toys, including scooters, while Rubies is producing a dress-up range for adults and children based on the characters, Lion-o and Panthro.

In addition, Character World is planning a collection of branded bedding and Panini will be publishing the first Thundercats magazine.

The new additions join Bandai, which has a toy range including four-inch basic action figures, eight-inch classic collector figures, a Deluxe ThunderTank Vehicle with figure, a deluxe role-play sword, Staction PVC figurines and collectable limited edition porcelain statues.

The new animated series will launch on Cartoon Network in August.

"We're all incredibly excited about the return of Thundercats and we are looking forward to reinventing though carefully respecting the heritage of this classic 80s brand," said Paul Bufton, general manager of WBCP UK. "With our licensee partnerships shaping up and amazing retailer feedback there is every reason to believe that Thundercats could return to become one of the hottest boy brands of recent times."