WBCP teams with Total Petrol stations

Samantha Loveday

By Samantha Loveday

August 2nd 2011 at 10:35AM
WBCP teams with Total Petrol stations

Looney Tunes and Tom & Jerry promotion to run across 2,800 stations in France and Germany.

Warner Bros Consumer Products is joining up with Total Petrol stations for a major summer promotion.

Holiday makers in France and Germany who purchase fuel at Total stations can buy a beach bag for E3,99 or a beach towel for E4,99.

Both accessories feature images from either the Looney Tunes or Tom & Jerry.

The beach bags come in two different styles, one in the shape of a shopper featuring Tweety aimed at women, and the other a Bugs Bunny design aimed at men.

Motorists will have the choice of four beach towels featuring either Tom & Jerry, Road Runner and Wile E Coyote, Bugs Bunny or Tweety.

A total of one million towels and bags will be sold by the time the promotion ends on August 24th in France and August 31st in Germany. It is being supported with a national and international media campaign.