Italian licensee to develop back to school and gift lines.
Cartorama Group has signed a new partnership with Withit.
The agreement will allow Cartorama to develop a dedicated range of products in the back to school and gift markets, explained Pierluigi Testa, MD of Cartorama.
The launch is planned for the 2012 back to school season, with a number of characters from the Withit portfolio appearing on product.
Richard Woolf, international licensing director at Withit, added: "We are delighted to have a significant licensee such as Cartorama on board, further expanding the Withit licensing programme in the Italian market."