Word of Web announces licensing success for Pusheen with new deals

Jade Burke

By Jade Burke

March 8th 2016 at 10:16AM
Word of Web announces licensing success for Pusheen with new deals

‘Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced,’ says Word of Web.

Pusheen the Cat has witnessed further licensing success for its campaign for 2016 with the addition of new licenses, according to the property’s global brand management firm Word of Web and UK agent Fluid World.

New stationary will be the first to market, including greeting cards starring Pusheen from Hype Associates. This new range is set to hit stores during mid-March, in independent gift, card and book stores.

In addition, licensed greeting cards vendor Gemma is planning to launch a range of standalone cards and miscellaneous occasion captions, as well as gift wrap.

The collection will be available from September this year in independent stores, as well as some High Street retailers.

Bluw will develop a Pusheen gift range featuring mugs, aprons, egg cups, plates, air fresheners and mini hot water bottles, which is due to hit stores in autumn/winter this year.

Lastly, Kinnerton is planning a range of seasonal chocolate treats, including Easter eggs, Advent calendars and special products that are being kept a secret.

Sarah Fletcher, general manager at Fluid World, said: “The sheer diversity of the categories in which Pusheen has attracted strong licensee interest is proof of the wide appeal of this charming and delightful brand. We are looking forward to adding to this fast-growing list in the months to come.”

Fuad Khan, founding director of Word of Web, added: “Fluid World has done a great job of building a strong UK licensing base for Pusheen – and this is only the start. Pusheen’s universal appeal means we expect much more in the UK and similarly spectacular growth across many other markets which will soon be announced.”