Xilam eyes European master toy partner for Oggy and the Cockroaches

Robert Hutchins

By Robert Hutchins

December 12th 2016 at 10:33AM
Xilam eyes European master toy partner for Oggy and the Cockroaches

With plans to expand the licensing programme for its popular animated series, Xilam is keen to hear from firms looking to launch a raft of toys across multiple categories in a bid to boost the brand's presence in Europe.

Thanks to the success of Oggy & the Cockroaches from French animation firm Xilam, the company is now on the look out for a master toy partner and is keen to hear from businesses.

With Italian distributor Gedis Newsstand already on board for a line of collectables, Marie-Laure Marchand, senior VP of global licensing at Xilam, is now on the look out for manufacturers of plush, 3D collectables, play-sets, board games and outdoor toys to join the brand’s licensee line-up.

“We are looking for a master toy partner in Europe, whether they are based from the UK or another European country,” Marchand told Licensing.biz.

“We are currently in discussions with a few players but always keen to hear from other interested businesses.

“We believe that plush, 3D collectables, a fun play-set, board games and outdoor toys should be the main categories, which are followed by others as the brand awareness grows across consumer products.”

Having already established the brand throughout South East Asia and Italy, Xilam has plans to grow its licensing programme further with the help of a master toy partner.

Marchand continued: “We are currently developing the licensing outreach of the brand and it is still early days in terms of consumer products.

“Apart from South East Asia and Italy, the ground is new and everything needs to be created in order to establish a strong programme, which is the reason why we need to find the right partners.”

With three new seasons of Oggy in development, Xilam is keen to share its success story for the flagship property with many more licensees to come.