IMC, Active Merchandising and brand4rent will each represent the brand in their respective territories.
French animation production company has confirmed three new licensing agents for its flagship children's property Oggy & the Cockroaches across multiple territories.
IMC Licensing will represent the brand across Latin America, excluding Mexico. Seasons three, four and five of Oggy & the Cockroaches have all been sold to Cartoon Network in Latin America, with season five set to air at the end of the year.
Meanwhile, Active Merchandising will represent the Oggy & the Cockroaches in Germany, where a new terrestrial broadcaster will be announced soon, and brand4rent will take on the brand in Russia where seasons 3 and 4 of the series is set to start airing on Carousel this summer.
These new licensing agents will aim to bring the Oggy brand to various categories in their respective markets. These will include toys and game, collectables, publishing, stationery, back to school and promotion among others.
“Oggy & the Cockroaches has enjoyed great success to date and IMC Licensing, Active Merchandising and brand4rent are all ideally placed to capitalise on the momentum of the TV broadcast," commented Marie-Laure Marchand, senior vice president of global licensing at Xilam.
In addition to Cartoon Network Latin America, season five (78 x 7’) is set to roll out internationally on a number of leading broadcasters in key territories including Gulli in France which will air the new season in September.
"We are immensely proud of the show and with everyone’s experience and shared passion for Oggy, we look forward to developing exciting licensing plans for Latin America, Russia and Germany," added Marchand. "Our international expansion is a major strategic priority ahead of the launch of the new season five, and having a presence in these major territories will be key in accomplishing this goal locally.”