Yo-Kai Watch sweets on the way from Kinnerton

Billy Langsworthy

By Billy Langsworthy

June 15th 2016 at 10:22AM
Yo-Kai Watch sweets on the way from Kinnerton

Range will encompass Easter eggs, advent calendars and chocolate lollies.

Kinnerton is developing a Yo-Kai Watch confectionery range.

The deal, negotiated by the brand's licensing agent Bulldog Licensing, will see the firm produce a varied range based on the anime brand, including Easter eggs, mealtime sets, mug and egg sets, advent calendars and chocolate lollies.

Distribution will be through chain stores, department stores, mass merchants, catalogues and speciality stores.

"Despite only recently launching in the UK, this brand is attracting a huge amount of interest,” said Bulldog licensing manager Vicky Hill.

“We are in talks with many other partners, so watch this space - Yo-Kai Watch is going to be huge.”

Yo-Kai Watch follows an average boy, Nate, who gets a special watch empowering him to discover mysterious beings called Yo-kai.

The anime series has already enjoyed huge success in Japan, where it dominates the television, merchandise, gaming and toy markets, generating retail sales of over €2bn in less than two years. In the UK, the show broadcasts on Cartoon Network.