Yummy Mart teams with Pokémon to launch Pikachu underwear

Billy Langsworthy

By Billy Langsworthy

April 14th 2016 at 10:32AM
Yummy Mart teams with Pokémon to launch Pikachu underwear

Range includes Pikachi pants, pyjamas and ponchos.

Japanese underwear label Yummy Mart has teamed with The Pokémon Company to launch a Pikachu collection.

To celebrate the brand's 20th anniversary, Yummy Mart has launched a rage spanning pyjamas, a poncho and underwear, all sporting the iconic yellow pocket monster.

Yummy Mart is also set to run an Instagram competition between April 20th and May 8th that will see consumers using the #YM_PIKACHU hashtag entered into a lottery to win special prizes.