Lisle International to expand toy brand into a number of new categories.
It's been a huge hit within the toy sector, and now Zhu Zhu Pets could be about to be turned into a fully fledged licensed property, with Lisle International Licensing appointed as agent.
The company - formed by Colin Lisle, owner of Intertoy which manages all international toy sales for Zhu Zhu Pets - will look to build the property across Europe, the Middle East, Australia and New Zealand.
"The licensing enquiries for this exciting property have been flooding in and it is our intention to source the very best licensees for the Zhu Zhu Pets brand," stated Lisle. "There are already licences in place that will add to the huge brand recognition Zhu Zhu Pets has, but there are many more opportunities to be finalised."
Russell Hornsby, president/CEO of brand owner Cepia, added: "The Zhu Zhu Pets property holds great opportunities for many sectors. It is a natural progression for this new company to act as licensing agents for this region."