Character is global kids' ambassador for environmental campaign for second year running.
Zinkia Entertainment's Pocoyo character is to support the new Earth Hour 2012 'I Will If You Will' campaign, continuing the role of global kids' ambassador for the initiative for the second year.
For Pocoyo's challenge, Zinkia has pledged to plant up 10,000 trees - one tree for every person who goes online to play Pocoyo's Recycling Game, which launches on the Earth Hour website. A pre-launch test generated nearly 10,000 plays in less than one week.
Earth Hour 2012 - the global initiative in partnership with World Wildlife Fund - launch the 'I Will If You Will' campaign to showcase how everyone has the power to change the world they live in.
Earth Hour takes place on Saturday March 31st.