"Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show," said Dream Theatre CEO Jiggy George.
Zodiak Kids has appointed Dream Theatre Private Limited as its agent for Mister Maker in India.
A response to building consumer demand in the territory, Dream Theatre will be presenting all consumer products and live events for Mister Maker, with products expected to hit shelves this winter. Core categories at launch will be craft kits, back to school, stationary and publishing.
"All of us at Dream Theatre are very excited to partner on this fun pre-school brand that has a unique positioning," said Dream Theatre CEO Jiggy George.
"Arts and crafts strongly appeal to kids in India and we look forward to them enjoying the licensed offerings as much as the show."
Claire Shaw, VP of licensing, Zodiak Kids, added: “We are delighted Jiggy George and the team at Dream Theatre will be working with us to take Mister Maker to market in India.
"There is a real untapped demand in the territory for the brand. We are getting constant requests for product through Mister Maker’s social media channels and are looking forward to products hitting Indian retailers’ shelves this winter. ”
Zodiak Kids own worldwide distribution and licensing rights to Mister Maker.