X Factor refreshed with Coca Cola deal
Monday, 24th September 2007 at 10:32 am
Exclusive promotion running with Tesco to promote TV talent hunt
FremantleMedia Enterprises has teamed up with Coca Cola for an exclusive promotion in Tesco stores across the UK to support The X Factor.
The competition will be linked to Coca Cola, Diet Coke and Coca Cola Zero ranges. Shoppers will have the chance to win exclusive prizes including VIP packages to The X Factor live series finale, live shows, access to the show’s sound checks and tickets to The X Factor live tour in 2008.
“We are delighted that Coca Cola has chosen to team up with The X Factor this season,” said Dominic Burns, senior VP for UK licensing at FME. “This partnership of Coca Cola, The X Factor and Tesco, some of the biggest brands in FMCG, TV and retail, should prove a winning combination.”
Patrice Feary, shopper marketing manager for Tesco at CCE, added: “We have been working closely with Tesco to develop an exclusive promotion for shoppers in 2007. The X Factor brand appeals to all members of the family, allowing us to deliver an in-store promotion that connects with a broad range of Tesco shoppers whilst also providing consumers with a unique and memorable brand experience.”
The third series of The X Factor was the highest rated show on ITV1 in 2006 for 16-34 year olds, with the finale attracting an audience of some 10.8 million viewers.
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