Gemma rolls out Wall-E line

Gemma International, one of the main players in children's licensed greeting cards and gift wrap, is launching a new range based on Wall-E, the latest animation from Disney/Pixar.

The collection will consist of four age cards (ages three to six), a sticker card, a lenticular card, one no-age design, three male relations, flat wrap and tag.

"Wall-E is a great licence for children's greetings," said Tim Rudd-Clarke, licensing director at Gemma. "Robots have always appealed to children and Wall-E's personality makes him a very loveable character. We are delighted to be launching this range."