Decode dishes the Dirt

Kids and family entertainment producer Decode Entertainment is to co-produce Dirtgirlworld with Australia's Mememe Productions.

This will be a major new animated pre-school 52x11-minute series commissioned by ABC, Cbeebies and CBC. It will be Decode's first Canadian/Australian co-production.

Decode Enterprises will handle worldwide distribution and merchandising and licensing rights for the series excluding the UK, which will be represented by BBC Worldwide, and Australia which will be represented by Mememe Productions.

"We're looking forward to working with Mememe Productions who have created a wonderfully original concept with Dirtgirlworld," said Decode's president Steven DeNure. "It's a truly standout show with fantastic characterisation and with ABC, Cbeebies and CBC already on board, we have a strong team in place to take this series to its full potential."