Fun Crew's Lucky Cookie in the Pink

On behalf of Fun Crew, KJG has inked a deal with Think Pink to develop a range of merchandise based on its girls' property, Lucky Cookie.

Inspired by the 'lucky' sentiments of the brand, the collection will inlude a Lucky Cookie money box, secret diary with lock, rucksack, baking set and apron, hat and tea towel and purse with a novel feature.

It will be launched to the trade at Spring Fair 2009 and will be available from mid-February.

Tim Hislop, MD at Think Pink, said: "The deal is a great collaboration between these two brands, both of which share the same qualities and understanding of the young girls' market."

Angela Salt, director of Fun Crew, added: "There's a real synergy between our companies and it's been great fun to collaborate with Think Pink on some fabulous and quirky designs, capturing the essence of Lucky Cookie."