ER uploads to iTunes

Customers of the online shop can now download brands include Finley the Fire Engine, He-Man, Trumpton, George of the Jungle, Frankenstein’s Cat, Rupert Bear and Chigley.

Further classic programming including Postman Pat and She-Ra will be available over the coming weeks.

Laura Turener Laing, VP of Global Digital Media and Music for Entertainment Rights, said: “ER’s ambition is to be where the audience is and this launch with iTunes signals amother significant step in ensuring the company delivers on it multiplatform strategy to exploit its brands in the digital environment.

“The iTunes Store also provides the company with an excellent opportunity in which to distribute its pre-school content outside of the traditional linear TV environment.”