US: New licensees secured for Deal or No Deal
Thursday, 4th December 2008 at 9:55 am
Joy Tashjian Marketing Group has signed two new confectionery licensees for the NBC series.
The latest additions to the licensing programme include Ferrara Pan Candy and RM Palmer. The companies will produce a range of confectionery products with game features in many of the lines.
Founder of JTMG, Joy Tashjian said: “The Deal or No Deal brand has quickly become in demand due to the show’s increasing worldwide popularity and we’re confident that Ferrara Pan Candy and RM Palmer will bring outstanding, high quality product to retail outlets.”
Tina Hoover,, director of production for Endemol USA said: “ We’re please to be working with JTMG, one of the top licensing companies in the business. We’re always trying to enhance the Deal or No Deal brand and JTMG has helped us take this series to the next level.
“Ferrara Pan Candy and RM Palmer are a great addition to the growing list of Deal or No Deal licesees and we are confident that these candy companies will help us achieve success within this market.”
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