Support pledged for Chorion's Gaspard & Lisa
Friday, 9th January 2009 at 10:21 am
TF1 in France secured as the lead broadcaster and licensing partner.
Chorion has signed a major broadcast and licensing deal for its new property Gaspard & Lisa with French broadcaster TF1.
As well as being the lead broadcaster for the series, TF1 is also planning a licensing and merchandising campaign to include a gift range, apparel, toys and games, which will sit alongside publishing and will launch following the show's debut in 2010.
The 52x11-minute animation is based on the book series written and illustrated by husband and wife team, Anne Gutman and George Hallensleben.
Chorion has secured the TV and merchandising rights to Gaspard & Lisa from Hachette Livre, the original publisher and worldwide publishing owner of the property. To date over 25 books have been translated in more than 15 languages worldwide.
Gaspard & Lisa is already a major licensing success in Japan.
"Gaspard & Lisa is an exciting property and we are delighted to have signed a further multi-rights deal with TF1," said Geraint Marsh, senior VP of TV sales at Chorion. "The charming books are already an established brand worldwide and we are thrilled to be using our expertise in book to screen adaptation to bring the show to new audiences worldwide."
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