New BOTD line heads to WH Smith
Thursday, 15th January 2009 at 9:58 am
Exclusive FABric Animals stationery range launches in top 240 stores.
Bang on the Door is launching its new brand, FABric Animals, with an exclusive stationery range in WH Smith's top 240 stores.
Based on the original Bang on the Door Animals, created 21 years ago for t-shirts in Camden Market, the collection of characters utilises photography and three dimensional depictions of the original animals.
The fabrics used are recycled and reclaimed giving the look a unique style.
The product range is due to expand throughout the year to include gaming cases, apparel, plush and calendars.
The stationery line, manufactured by Blueprint Collections, includes 30 items such as lever arch files, pencil cases, pens, notebooks and door hangers.
"We are delighted to have WH Smith supporting the launch of our new FABric Animals brand," said Karen Duncan, director at BOTD. "As a major High Street retailer and a key destination store for school children purchasing stationery, WHS is the perfect store to launch our FAB new range."
Helen Webster, licensing and marketing director at Blueprint Collections, added: "We are delighted to be working with Bang on the Door on FABric Animals. The brand is relevant to kids today and, just as importantly, the stationery range has some great on-shelf appeal."
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