Marks and Spencer says Hello Kitty

Children’s clothing featuring the iconic Japanese cat will be in stores in April as part of the deal.

Fluid World became the first-ever UK agent for Hello Kitty in August 2008 and has teamed up with Watermelon - Marks and Spencer’s retained licensing and design consultancy - to develop the range.

Libby Grant, Brand Director at Fluid World, said: “Fluid World is hugely excited about working with Marks and Spencer on Hello Kitty and it provides a perfect home for the brand in the UK.

Scott Fyfe, Trading Director, Childrenswear, Sourcing and Outlets, said: “We are pleased to be working in partnership with Sanrio and Fluid on such an established brand, and we are looking forward to launching Hello Kitty in M&S in a big way for Spring 09."