COMPANY PROFILE: IBML

Monday, 9th March 2009 at 10:41 am

Licensing.biz takes a closer look at the sports and fashion specialists.

“Any global brand which can boast a Wimbledon tennis sponsorship dating back to 1902 and array of international sports stars supporting it would always have the right ingredients for a successful licensing programme.”

IBML’s marketing communications manager Ben Fell is, of course, talking about Slazenger. The evergreen brand makes up one of the firm’s sports and fashion licensing programmes.

To read the full article, click here.

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http://www.licensing.biz/news/2792/COMPANY-PROFILE-IBML