BRAND PROFILE: Ice Age

The Ice Age programme represents one of 20th Century Fox’s largest film merchandising line-ups, with more than 200 global licensees.

The original film debuted back in 2002, a time when Pixar was being widely lauded for its animation techniques and pulling in major audiences. It’s probably fair to say that the success of Ice Age came out of the left field somewhat, but the spot on animation, the likeable characters and storylines which appeal to kids and adults alike, have helped to turn it into a multi-billion dollar franchise. Indeed, it’s made over £1.2 billion at the worldwide box office.

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