New exclusive deal boost for Wesco

Cheshire-based Wesco has expanded its range further following an exclusive distribution agreement with Boston America.

The deal will see the company handle Nintendo and Pac-Man tinned confectionary for the US firm.

Available from September, retailers will be able to order seven different skus containing flavoured candy, chewing gum and mints. All will be supplied in collectable tins and in colourful counter display units.

"Wesco's preferred route to market is through in-house product development, but the Boston America range was too good to turn down," Wesco MD Robert Hughes told Licensing.biz.

"It's exactly what we would have come up with if left to our own devices."

For more information on the range, contact Andrew Smith by clicking here.