Marvel strengthens arts and crafts drive

A range of Marvel Super Heroes characters will be appearing on a new arts and crafts collection, after the firm struck a fresh deal with Crayola.

The firm has been awarded the rights to produce and market a wide range of products based on Marvel Studios' upcoming Iron Man 2, Thor, The First Avenger: Captain America and The Avengers.

Product categories include Crayola Mess-Free Colour Wonder products such as colouring books, posters, colouring pages, markets, finger paints and stamps; Crayola Colour Explosion products; dry erase activity sets; and a light up tracing desk.

"We are excited to be working with Crayola to create innovative products that expand the reach and scope of the Marvel brand and characters to a broad consumer audience," said Paul Gitter, president of consumer products for North America at Marvel.