MIPCOM 09: WordWorld heading to France 5
Tuesday, 6th October 2009 at 9:45 am
Pre-school show expands into Europe as TV-Loonland strikes new deal.
Emmy Award winning series WordWorld is growing its European presence, with France 5 Television sealing a deal to broadcast the show in 2010.
France Televisions Distribution has also picked up French speaking rights worldwide for television, home entertainment, licensing and merchandising.
The French version of WordWorld is a new English language learning concept which integrates the English and French languages, in speech and text.
Creator Don Moody said: "We are delighted to be expanding in Europe and France 5 is an important partner for WordWorld given their commitment to quality, educational entertainment. This collaboration should expand usage of WordWorld as the definitive entertaining, English language learning tool."
4Kids is rolling out an extensive licensing programme for WordWorld.
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