BRAND PROFILE: Honey Monster

Friday, 6th November 2009 at 10:42 am

The popular character is moving out of the grocery aisles and into the world of licensing, courtesy of Start.

Tony the Tiger, Snap, Crackle and Pop, Coco the Monkey; all recognisable mascots which have sprung from TV ads for cereal.

However, the Sugar Puffs’ Honey Monster is probably the most well-known and popular. A statement underlined by the fact a licensing programme is now being built around it. Indeed, Famous Forever, Somerbond, Rubie’s and Ethos Housewares are already on board, with interest also coming from other sectors.

To read the full profile, click here.

http://www.licensing.biz/news/4237/BRAND-PROFILE-Honey-Monster