BRAND PROFILE: Spot
Friday, 22nd January 2010 at 10:48 am
Celebrating its 30th anniversary this year, we take a closer look at the publishing property.
Eric Hill’s award winning title Where’s Spot? was published in 1980 and since then the character has become something of a publishing phenomenon.
Since 1980 over 50 million books have been sold, with the range having expanded from the original lift-the-flap books to include interactive sound and novelty titles. Other product categories include toys, DVDs and a website.
To read the full profile, click here.
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