International entertainment deals struck for Strawberry Shortcake

American Greetings Properties is aiming to extend the reach of its Strawberry Shortcake brand even further, revealing a roster of new entertainment deals for the TV series - Berry Bitty Adventures - and upcoming film - Sky's The Limit.

Broadcast deals have been signed with Disney and M6 in France, Cartoon Network in the UK (series only), Astral Media's Playhouse Disney in Canada, Disney in Latin America, Al Jazeera in the Middle East and Hop in Israel.

Home video rights have been acquired by SND Group/M6 in France, Magna Home Entertainment in Australia and New Zealand, Prime Pictures in the Middle East and Magma DD, Cass Films and Mirax in Eastern Europe.

"Strawberry Shortcake's fun, adventurous themes and storylines have made her a favourite with little girls and their moms for nearly 30 years," said Carla Silva, VP of global licensing at AGP. "That's why kids around the world continue to enjoy and identify with her meaningful stories."