THE BIG INTERVIEW: Paul Robinson, Global MD, KidsCo
Thursday, 20th May 2010 at 7:18 am
Children's channel boss reveals consumer products are definitely part of the long-term plan.
Global children’s television network, KidsCo only officially launched in September 2007, but it has already rolled out across 83 territories around the world in 18 languages. And it’s coming to the UK later this year.
“KidsCo has been designed to be complementary to the existing kids’ channels,” global MD Paul Robinson explains to Licensing.biz. “We have huge admiration for Disney, Cartoon Network and Nickelodeon, however, what we’re trying to do is something different. Overall, our strategy is to super-serve our audience with fantastic shows that are family safe and without violence or inappropriate content.”
To read the full interview, click here.
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