VEGAS 2010: Jim Henson adds Mega Brands
Wednesday, 9th June 2010 at 5:53 pm
Firm takes on construction toy rights for new Dinosaur Train property.
The deal is a multi-year, global licensing agreement to develop construction toys based on the new animated show.
The range will launch in North America in the spring of 2011 and worldwide in autumn.
"Dinosaur Train brings new characters and adventures to our preschool construction portfolio, offering young children a fun new way to enjoy the Mega Bloks experience," said Vic Bertrand, Chief Innovation Officer of Mega Brands.
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