VEGAS 2010: Roy Lowe's fine time
Tuesday, 15th June 2010 at 10:45 am
Sock licensee raises over $2,000 for Light Fund with suit sweep stake and other activities.
They may have been depleted in number, but Roy Lowe & Sons were up to their usual antics in Las Vegas at Licensing International last week.
Martin Lowe and Richard Radford were running a sweep stake for members of the industry to guess the theme of this year's suits, with the winner being Tommy Schweiger from Character World, who donated the winnings back to the Light Fund (although we're not entirely sure that he was given much choice...)
Alex Bloom, commercial director at Spearmark, also played his part by donning a very 'special' outfit for Wednesday evening's Brit bash at the Piano Bar in the New York New York. Photographic evidence does exist, Alex...
Final totals were $2,233, £70, ten Swiss Francs, 20 Tunisian Dinar and 1,500 Yen.
"We would like to thank everyone who allowed us to twist their arms to generate our best ever total," said Martin Lowe. "A special thanks to Tommy from Character World for kindly putting the winnings back into the pot.
"Watch out for next time as the bar has been raised."
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