BRAND PROFILE: Shrek

Friday, 25th June 2010 at 10:37 am

With Shrek Forever After hitting UK cinemas on July 2nd, we take a closer look at the DreamWorks brand.

The original Shrek was the film which really made people sit up and take notice of DreamWorks in the animation category.

When it was released back in 2001, the chatter was all about the standard set by Pixar with Toy Story.

But over the past nine years, DreamWorks has built Shrek into a solid movie-based franchise, with product continuing to have a high presence at retail outside of the film releases.

To read the full profile, click here.

http://www.licensing.biz/news/5536/BRAND-PROFILE-Shrek