BLE NEW EXHIBITOR SPOTLIGHT: Kellogg Vintage Licensing
Thursday, 23rd September 2010 at 4:02 pm
Kellogg Vintage Licensing is making its debut at BLE with agent, Pink Key Consulting.
Kellogg began with only 44 employees in Battle Creek, Michigan, in 1906. Today it manufactures in 18 territories and sells products in more than 180 countries around the world.
Kellogg has historically been a leader in industry, innovation and marketing. It has a commitment to being the best in the categories in which we compete.
The founder, W.K. Kellogg, had a strong commitment to nutrition, health and quality and the vision continues to drive improvement in the products and processes right up to modern-day production.
The licensing programme for the Vintage collection (stand AD02) has been successfully running in the US for a number of years, and Kellogg’s has now taken the decision to roll the programme out into Europe with Pink Key Consulting as their agent.
Richard Pink of Pink Key Consulting has been running PKC for five years and was previously a Kelloggs employee for 15 years.
Pink explains: "I’ll be showing the range of product already on sale in the US, as well as a few products that have already been produced for distribution in Europe."
TDP textiles is already on board and is producing a range of men and women’s apparel. Pink is now looking to secure deals in a range of sectors, including homewards, apparel, stationery and giftware and will launch this programme at BLE.
He explains his decision to exhibit at BLE: "It’s the best place in Europe to demonstrate to potential licensees and retailers the potential scope of the programme and the large range of possibilities for product development using the artwork, which goes back over 100 years and has over million pieces of artwork available.
© Licensing.biz 2013. All rights reserved.