BLE 2010: MV Sports partners with Chapman

Chapman Entertainment and MV Sports & Leisure have inked a new agreement for the licensor's two newest properties.

MV is developing wheeled toys - including trikes, bikes, skates, sit and ride, walkers and battery operated ride-ons - for Little Charley Bear and Raa Raa The Noisy Lion.

Products for Little Charley Bear will debut first - hitting retail in spring/summer 2012 - followed by Raa Raa items in autumn/winter 2012.

"We are pleased to be working with MV Sports & Leisure," said Valerie Fry, director of licensing at Chapman. "They have great retail distribution and the new product ranges are innovative with mass appeal for boys and girls alike."

Phil Ratcliffe, sales and marketing director at MV, added: "Both Raa Raa and Little Charley Bear are great licences and are tailor made for wheeled toys."