Hit steams into new categories with Thomas
Friday, 11th March 2011 at 10:01 am
Deal inked with Ontel Products and CJ Products to create Pillow Pets based on the brand.
Hit Entertainment is continuing to find new areas to move classic property Thomas the Tank Engine into - signing a deal in the US to create branded Pillow Pets.
This will mark the first time that Ontel Products and CJ Products have entered the licensing arena.
"Since emerging in the marketplace, Pillow Pets have been immensely popular with kids of all ages, and pairing this unique product with Thomas & Friends is a natural fit," said Gabriela Arenas, VP, US consumer products, Thomas Division, Hit Entertainment.
"Children and families have long adored Thomas & Friends on screen, in books, through toys and beyond. Now, little engineers can play with their Thomas-inspired Pillow Pets during the day and take him along to sleep at night with this fun new product."
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